2b redraft

Poster campaign

I chose a poster promoting Barack Obama, i chose this because many different style codes that make this poster a good promotion,

The poster has a traditional mood. I think this because it has traditional colours such as a white background. They also use the colours of red white and blue. This stands out for americans because it's their national colours.

The genre of the poster is political, this is because the poster is made so people see it and vote for Obama.

The ideology of the poster is also political, this is because the poster is representing a national matter. It is also promoting to the people of america someone who can be their future president.

The brand identity of the poster is classic and formal. This is because the poster is promoting the viewer to vote for Obama. It is also classical because it uses classical colours like red white blue.

Moving image campaign

I chose an moving campaign promoting a brand of mouthwash called corsodyl. This mouthwash helps people suffering with gum disease.  I chose this because they promote a serious matter and also show the effects of gum disease.

The mood of the moving image campaign is reliable. I think this because the advert shows true facts of how people notice they have a gum disease. It also shows how serious the matter is and tells the viewer do not ignore it.

The genre of the advert is a serious and factual matter. It shows the viewer that gum disease can be painful and it should be treated.

The ideology of the advert is personal ideology. This is because the advert only applies to people who have noticed some of the symptoms of gum diseases. This makes it more personal because the advert is speaking to a individual.

The brand identity is formal. This is because the advert is talking about actual facts and real life events that can be happening to anyone.

Website campaign

I chose this website because it links with the poster. It promotes national issues. It also has many stylistic codes. I also chose this website because it will stand out to the viewer because of the colours and images they used.

The mood of the website is a traditional mood. I think this because it keeps the traditional colours red white and blue. These colours are also the colours of the american flag, this will make people from america more interested about the website and they will engage with it more. The atmosphere of the poster is a warm, national l atmosphere.

The genre of the website is a traditional mood. This is because of the colour scheme the creator used. I also think this because of the way the text is wrote. It is a formal type of text which you wouldn't see in a horror genre or a comedy genre.

The website has a political ideology. This is because of the images they used in the webiste. They used images of Barack Obama and other politics of america which shows the political side of the website.

The websites brand identity is formal. This is because it helps the viewer find voluntary work in their local area. This is helping people, which is why it is formal.