evaluation

Evaluation

What was your aim? Donating money, Raising awareness

Our aim primary aim was to raise awareness for great ormond street hospital. We did this because we liked how they helped young children through life threatening illnesses and disabilities, we wanted to show what they are doing for the community and how they are helping.

Original ideas- coreys pitch, storyboards, Plan B

Compared to our original idea, our production changed lot, this is for many reasons. But the main reason was that we couldn't get permission from great ormond street to film in the hospital. So me and aaron thought of a way around this and made my bedroom look like a hospital bed.

There was also a problem with speaking in the advert. We wanted the advert to have no speaking. But it was very hard to get our message across without speaking.

Strengths and weaknesses?

Our biggest strength was the scenes when matthew and me are bmxing. I think this because it shows how happy he is after his stay at great ormond street hospital.

Another strength of our piece was adding the logo at the end of the production. This helps viewers know what charity we are representing.

Our final strength was our editing. We used different types of editing skills but the one that stood out was the reversed music. I did this whilst editing and i thought it worked well in the production

Our weaknesses

In our prediction our worst weakness was our audio levels. The music was louder thasn the speaking and miss had to turn up when the music stopped.

Another weakness is our location. We used the same location twice at different scenes, we used the hospital bed in the scene of matthew is resting. And we used the same room in the interview. This can confusing for some viewers.

How did filming go? Team work

The filming well fine, i got the shots of me and matthew riding one night when we went riding and aaron was telling me other shots to get. For example the bed scene. I think the filming for our production went well.

script

conor : how was your stay at great ormond street hospital?

Matthew : it was great, the staff there were kind and nice, there took care off me and there also took care off every other patient, the adjusted to everyone's  needs, to what there were struggling 

 with.

C- how did you discover your illness, and how was it treated 

M- well , it had began with strong headaches and it progressed into me getting a lot of nose bleeds, the headaches got even more intense, and then i got occasional seizures, once we got the seizures , we  went straight  to the hospital , and there took and checked a MRI scan, were there had discovered a adhd tumor, there tried chemotherapy but it still progressed , we then decided to give me a brain surgery which got rid of disease, it was also known as a open brain surgery and we countied with chemotherapy and yeah it was gone and lived a happy life     

cC- how did your family and freinds help you through your stay at Great ormond street ? 

m- well... there were supportive, there stayed by me , there never let me go down, there kept me motivited, and everytime i felt down, there cam right back at me and didnt let me be deperssed or give up

C- so there were there for you 

M- yeah ... there made me fight 

production

recce

Recce from conor mckeon

cast list

Cast list from conor mckeon

risk assessment on skatepark

Risk assessment skatepark from conor mckeon

pre production blog 6

in todays lesson i finished the pre porduction task on props costumes and make up, i have created a slideshow on this and have uploaded it to blogger. aaron started the call sheet risk asessment and cast list. i think we are on time to make the deadline.

props, costume and make up

Props, costume, make up from conor mckeon

activity blog 3

in this lesson i started on the slideshow. This slideshow shows the viewer what props, costumes and make up we will be using. aaron started the recce and we our on time to complete the pre production tasks

today in lesson, me and aaron finished our middle story board, we also decided that all of the pre production tasks will be split into two and we will do half each. we our evening our work out evenly and know what we are doing.

pre production blog

pre production blog.

today me and aaron wrote our storyboards and drew images to go with them, this has helped me because now i know what our short film is going to be about and and what to expect.
we still need to do the ending story board but we have to time to do that over the next week before our next lesson.

recorded piece of work

https://soundcloud.com/conor-mckeon-241103696/voice-recorded

The newer version is here.  

Proposal

Proposal

·         Audience

With our advert we will be targeting young adults. This is because we want them to understand and realise how people with disabilities are living and how hard it is for them.

·         Platform

We want our advert to be an internet advert. For example YouTube has adverts shown before the video is played. We want this because young adults are on consistently on the internet to help them with work or just to use social media. I think this is the best way people will realise and pay attention to our advert.

·         Length

We want the advert to be between 1-2 mins. We would prefer a short advert because when watching long adverts it’s easy to get distracted and bored. We don’t want the viewers to lose concentration when watching our advert.

·         Summary

Our advert will be more of a narrative piece and it will show images of children suffering from disabilities and other problems great ormond street hospital helps their patients with. we will show images of the hospital and the sort of equipment used there. we will comment over this and tell what they need it for and why it helps them.

·         Images

In our short advert we will use images of children with these disabilities to show the audience how severe they are. We won’t use images that some people will find offensive and we will try to use non graphic images. We will also use the charity’s logo in our piece. This is because we want people to know who is trying to help these children.

·         Logistics

For our advert we will have to arrange actors, we can't act because it is based on a childs advert so we need child actors, we will use younger siblings or friends. Also we will be filming in the studio of our college.

·         Resources

    To film our advert we need a camera and lighting. We need lighting to set the modd. If we want a sad and depressing seen we will have darker lights than if we was going to be filming more happy scene.

problems we will face

Problems we will face during our production

The first problem we will face will be actors. It will be hard to get actors because we are filming for a children's based charity so we will have to use child actors. We could use younger brothers or sisters otherwise we won't have any other actors to film with. We will either ask younger people or siblings we know to act in our production.

Another problem we face is that if we do film in college it will be difficult as there will be a lot of people in our way, who will get in our way, and start to ask questions, and it will waste our time if we try to explain, also staff will be a issue as there will not know we are filming so there might tell us to stop

Also we can't offended with images we use, as some of the children have life threatening diseases which could offend people with friends or family suffering from this

We won't be able to use images from google, this is because of copyright issues. Instead we plan to contact the charity we will be promoting and ask them for images we could use in our production. This is because we won't have to worry about copyright and can use any photos then send us.

Legal and moral issues

Codes of conduct

These are rules set by the BCAP.

Advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate.

This means in our advert we can't have any bad behaviour or unreasonable jokes. This is because a child may copy this. This is bad because the child is learning bad behaviour from our production. Our advert will get bad reviews if children learn anything negative from our advert.

Advertisements must not condone or encourage practices that are detrimental to children's health.

This means we can't children that do have a illness as if it is a good thing. We are able to show the viewer the child but just not promote their illness. To do this we will make sure we don't show the illnesses in a positive light. If we show the children in a negative light our advert will get bad reviews and the people won't want to watch it.

Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled

This means we can't use images that may scare or upset younger children. To avoid this problem will well use images that are not to graphic. Also we can not use any pictures or any other sort of content that is too graphic and could care or distress younger children.

Child actors may feature in advertisements but care must be taken to ensure that those advertisements neither mislead nor exploit children's inexperience, credulity or sense of loyalty..

This rule means we can use actors under the age of 16 but have to make sure we don't exploit (make full use of and derive benefit from a resource). Also we can not mislead the child actor.

Children must be protected from advertisements that could cause physical, mental or moral harm.

For this rule we can not show anything to graphic, this is because it may cause mental harm on a child viewer. Also Moral harm is the damage done to one's conscience or moral compass when that person perpetrates, witnesses, or fails to prevent acts that transgress their own ethical values or codes of conduct. We must avoid this because it will cause effect on the viewer moral harm.

Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it

Before showing images of children with disabilities, we firstly have to ask their permission to even use images of them in our advert. If they don't want to be shown on the advert we can't use images of that person and will have to ask a different person.

Also we can't portray anyone with the disabilities in a certain way, not only because it's unfair, but people with disabilities may get offended and won't like the advert.

primary research and secondary research

primary

analysis
from our survey we found out that our advert will be targeting 16 year olds mainly, this is because the first question on our survey was asking about age. we also found out that no one has visited great ormond street hospital and only 25 percent know where it is. for our advert we will make sure we let the audience know where it is and what they do.

focus group
from our feedback we gathered that the idea was good but could've had some improvements. for example actors and also how we are going to show how it is with problems the people their face and how not to come across rudely

questionnaires
 we created survey to find out more about the audience we will be targeting and know who is going to be interested in our advert. the survey helped us find out which people will be interested the most. also the survey showed how old the people who will be viewing will be and who we should aim the advert to.

Secondry reasearch from conor mckeon

swot before and after

Swot powerpoint from conor mckeon

survey monkey results

survey

Create your own user feedback survey


primary research

moodboard for advert