primary research and secondary research

primary

analysis
from our survey we found out that our advert will be targeting 16 year olds mainly, this is because the first question on our survey was asking about age. we also found out that no one has visited great ormond street hospital and only 25 percent know where it is. for our advert we will make sure we let the audience know where it is and what they do.

focus group
from our feedback we gathered that the idea was good but could've had some improvements. for example actors and also how we are going to show how it is with problems the people their face and how not to come across rudely

questionnaires
 we created survey to find out more about the audience we will be targeting and know who is going to be interested in our advert. the survey helped us find out which people will be interested the most. also the survey showed how old the people who will be viewing will be and who we should aim the advert to.

Secondry reasearch from conor mckeon