Proposal

Proposal

·         Audience

With our advert we will be targeting young adults. This is because we want them to understand and realise how people with disabilities are living and how hard it is for them.

·         Platform

We want our advert to be an internet advert. For example YouTube has adverts shown before the video is played. We want this because young adults are on consistently on the internet to help them with work or just to use social media. I think this is the best way people will realise and pay attention to our advert.

·         Length

We want the advert to be between 1-2 mins. We would prefer a short advert because when watching long adverts it’s easy to get distracted and bored. We don’t want the viewers to lose concentration when watching our advert.

·         Summary

Our advert will be more of a narrative piece and it will show images of children suffering from disabilities and other problems great ormond street hospital helps their patients with. we will show images of the hospital and the sort of equipment used there. we will comment over this and tell what they need it for and why it helps them.

·         Images

In our short advert we will use images of children with these disabilities to show the audience how severe they are. We won’t use images that some people will find offensive and we will try to use non graphic images. We will also use the charity’s logo in our piece. This is because we want people to know who is trying to help these children.

·         Logistics

For our advert we will have to arrange actors, we can't act because it is based on a childs advert so we need child actors, we will use younger siblings or friends. Also we will be filming in the studio of our college.

·         Resources

    To film our advert we need a camera and lighting. We need lighting to set the modd. If we want a sad and depressing seen we will have darker lights than if we was going to be filming more happy scene.