audience profiling

Unit 1B – Audience Profiling

You are going to explore audience profiling and consumer behaviour through data or research results: profiles (consumer, reader, gamer, surfer, listener and viewer.)

Demographics

1.     Age

2.     Gender

3.     Class

4.     Race

5.     Geographical Location

Task 1:

For your campaign, in groups create your own audience profile from your research (primary and secondary). Who will be your target audience?

Things to cover/complete	Completed and uploaded to your blog?
1.       Purpose of audience profiling for your campaign	It is important to create an audience profile because without it we wouldn’t know who are primary audience is, also it helps us keep the advert suitable for that age group.
2.       Using research data to develop a profile.	We created a survey to find out what we need for advert. We found out from our survey that our primary audience will be 16-17 year olds.
3.       Use of demographics (gender, age socio-economic background, race, occupation, income, education).	Our advert will be for 16 year’s olds, gender does not play any factor in our advert what so ever because it is for charity. Also our secondary audience will be 18+ and parents.
4.       Patterns of consumer behaviour (genre choices, products consumed, impact of technology).	This is a YouTube video, it is published by a musician called psy, and the video has over 2 billion views. This is the first ever video on YouTube to hit 1 billion views.
5.       Data (box office, sales figures, ratings, circulation, website hits).	The titsnic is the highest grossing film. The budget was 200 million. The box office was 2.1 billion.
6.       Presentation of audience research information.
7.       Interpretation of audience and product data from charts, pie charts, graphs, tables and reviews.